Launching a new product can be a daunting task, but if you have a solid plan in place, your launch should be successful. A product launch will require a lot of planning and attention to detail, but hopefully these tips will help you to organise your launch. You’ll need to consider what the ultimate goal is for your product launch. As a blogger, I’ve attended a fair share of launch events. A few of my favourites over the past couple of years include the Samsung Galaxy S8 event in Leeds, the Lush Spa Leeds Karma Launch event and the Gin Masterclass at The Botanist in York.
Type of launch
You should consider the type of launch you are going to plan for your product/service. Is it going to be at your place of work, another location, online, etc? The options are endless. For example, some fashion brands have been known in the past to do an exclusive online product launch. If you’re hosting an event, what entertainment are you going to provide? A speaker? Musical entertainment? Will you be providing guests with food and drink? These are vital aspects which need consideration. It’s important to also ensure you have the space needed to host your guests, staff and any displays, branding materials or presentations.
A great way to test your product or service, is to have a select few beta testers who will test the product and give feedback. This can be a brilliant way of gaining customer feedback and it also gives you the opportunity to make any improvements – minor or major.
Have product manuals and other merchandise ready
Having visual manuals ready for your launch will be helpful and give your guests something to browse (or even take away with them afterwards). They will also more than likely talk to each other about the product/service you are launching. Offering multilingual manuals could also be of great benefit, especially if your target audience may speak other languages.
Consider your sales strategy
This relates back to your goals and what you want to gain from your product launch. What are you going to offer your attendees? Whether it’s in person or online, people like to get something out of it. Will you provide guests with samples? Will they get to test out the product/service for themselves during the event? Make sure you tell them HOW they can actually access the product/service.
A successful product launch is both entertaining and engaging for your attendees. Your event, whether it takes place online or in person, should be the kind of event your target audience would want to attend and enjoy anyway. In turn, this should aid with and drive the rest of your event planning. Of course, not everyone has the time or attention needed to plan a launch, which can be very time consuming. If this is the case, you can always outsource the project to a professional event planner, who will help you to make your ideas a reality.