Amongst the blogging community, I often see questions and queries regarding media kits. If you’re not familiar with media kits, they can be quite confusing to anyone – including bloggers. When working with brands and businesses as a blogger, a media kit is very important.
What is a media kit?
When you apply for jobs, you hand out your CV which states your skills and experience for potential employers. A media kit is similar, in that it provides brands and PRs with relevant information about your blog.
Why do I need a media kit?
Media kits are essential when working with brands, as most brands and PRs will ask you to send them your media kit if they are considering working with you. Having an up to date media kit helps to identify yourself as a professional blogger, whilst also showing that you know how and why they should work with you and your blog.
What should I include in my media kit?
Collate all the information that is relevant and you want to include in your media kit. These are purely my suggestions, you don’t have to use all of them.
- Details about you – Without going into too much detail, include key information about yourself, including a photo
- Blog details – Write a summary of your blog, including the topics you usually cover and your blog logo or header
- Social media statistics – Include what platforms you use, how many followers you have on each social media channel and any other information you would like to include
- Blog statistics – Ideally you should include your monthly page views, unique monthly visitors, domain authority and any other relevant statistics you’d like to include
- Services – It’s helpful to include a summary or bullet points explaining what exactly you can offer those who are interested in working with you, e.g. sponsored posts, advertising banner space, etc
- Imagery – Including examples of photographs from your previous blog posts will help your media kit to look more attractive
- Portfolio of work – This is your opportunity to showcase some of the brands you’ve previously worked with and you could also link to some examples of your work
- Contact information – Don’t forget to include your contact details so that they can easily get in touch with you.
This may seem like a lot of information to include, but you don’t have to include everything – think specifically about what exactly you think they’d like to learn about your blog from your media kit. As an example, so you can see a media kit for yourself, Louise Rose Railton – Media Pack – Dec 2016.