An Open Letter To The Brands Who Undervalue Bloggers

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Dear brands who undervalue bloggers,

Thank you so much for your interest in working with LouiseRoseRailton.com. I have put 2+ years of my life, money, time and effort into growing my blog from a mere one brand focused fashion blog. This evolved into covering other topics such as beauty, travel and so much more. I have worked full time, then part time and then gone back to full time work whilst also running this blog. I have spent many evenings where I am absolutely exhausted from work, trying to get a blog post ready for brands.

Don’t get me wrong; I understand not all brands undervalue bloggers. I have had the pleasure of working with some of the most brilliant brands over the past couple of years. Working with some, the process was very smooth and the communication was incredible.

However, there seems to be a real issue, especially in the past year or so, of brands undervaluing and/or underpaying bloggers and influencers. There is a trend of brands reaching out to bloggers with a smaller audience and asking for free coverage of their products or services.

I’ve seen this debated multiple times around the internet, with some arguing that as bloggers we should feel priveledged or flattered that these brands are even approaching us. Seriously? You wouldn’t expect a photographer, artist or any working professional to do something for free. Being a blogger is a type of freelance work and expecting us to work for free isn’t fair.

Many business owners seem to focus solely on getting featured with the nationally known bloggers, but there are so many medium-sized bloggers who can get you the same (or sometimes even better) return on investment.

There are also certain situations where brands and PRs seem to hound us for a review over a mascara. I really do understand these people are just doing their job, but getting my emails spammed because I’ve been at work and haven’t had chance to respond. I always respond as soon as I possibly can. I always check my emails daily.

Please don’t get me wrong; I know there are many things wrong in blogging because it isn’t regulated, such as bloggers who make false promises to brands. I promise, we are not all like that. Like I’ve already explained, so many of us bloggers work extremely hard on our blogs – usually whilst also working a full time job.

The thing which irritates me the most are brands thinking it’s acceptable to assume all bloggers want “exposure”. I cannot pay my bills or rent with exposure. I cannot pay for food with exposure. We want to be appreciated. We know our own worth and the blogger-brand relationship should always be a mutual relationship.

Dedicated to all of the brands that don’t take the hard work of bloggers seriously.

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4 Comments

  1. Matt
    24th February 2017 / 2:55 am

    It goes both ways as I’m sick to death of bloggers asking me to send them free samples.

    • Louise
      Author
      24th February 2017 / 7:08 am

      Hi Matt, thank you for your comment. I stated in this blog post that I understand blogging isn’t regulated – bloggers can make false promises or hound brands to try get free things. So I definitely understand it works both ways!

  2. 1st March 2017 / 11:54 am

    As a book blogger, seeing that bloggers in pretty much every other area get paid just baffles me. I can’t get my head around it. I think it’s a book-blogger-mentality that being paid to review something is wrong.

    • Louise
      Author
      1st March 2017 / 12:39 pm

      I understand what you mean, but any blogger or freelancer deserves to get paid! I’ve never really thought (until now) about how book bloggers may not get paid. It’s a silly mentality to not pay someone for their hard work!

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