Disclaimer: I may have been financially compensated or be gifted products from the companies mentioned in this post, unless otherwise stated. All opinions and thoughts are genuinely my own. If you wish to find out more, please see my DISCLAIMER page for more information.
The world of blogging and marketing moves quickly, especially now in the digital age. That’s why it’s important to keep your blogging industry knowledge up to date and your blog relevant. That’s why I’ve created this blog post, to give you a few of my own personal tips which I either follow myself or have learned during my 8+ years of blogging and running my own blogs.
By keeping your knowledge up to date, you can make sure you don’t miss out on any new trends, apps, techniques, etc. You can easily find workshops or courses local to you, usually by just doing a quick google. For example, you may be wanting to learn more about SEO and there are some useful workshops, including this 2 day SEO London course. There will always be information included about what topics/subjects the course or workshop covers, so you can get a feel if that’s the ideal one for you.
This is a good tip for blogging in general and the only thing it will cost you, is your time (which is obviously valuable) but it’s worth it. You can either write about evergreen topics which are relevant to your blog, or you can simply make sure you don’t add any details into your posts which dates it e.g. specific events, trending memes, or other hot topics at that time. Although these things may be popular now, they probably won’t be in the near future.
One particular tip I was given many years ago is, you can stay up to date and continue to learn by attending networking events and relevant conferences. These could be focused on marketing as a whole, on blogging, or be for a specific niche topic e.g. travel bloggers. There are some great industry events for bloggers, such as Blog At The Beach which is for travel bloggers, but you do need to be invited.
Obviously, this doesn’t just mean copying someone but by paying attention to trends and tools which others may be using, you won’t be left behind and miss out. One recent example could be how big IGTV has become and how some bloggers/influencers are utilising this platform. I admit, I don’t use IGTV myself to post but I know I really should and this is something I do want to focus on ASAP.
This one should go without saying to be honest, but time and time again I am seeing bloggers, influencers and even brands/businesses using irrelevant hashtags when trying to promote their content. This is a huge no currently, especially as the social media platforms algorithms don’t like this and may see you/your account and content as spam. You need to think about what hashtags your target audience are using and take it from there, instead of randomly selecting spammy hashtags. It just doesn’t look great.
There you have it – my 5 tips for keeping up to date in the blogging industry. I’m not saying I’m some kind of blogging/marketing genius (because I’m not) but these are some things I’ve picked up on or learned throughout my blogging career so far. I hope you find them helpful!
Disclaimer: I may have been financially compensated or be gifted products from the companies mentioned throughout my blog, unless otherwise stated. Posts on LouiseRoseRailton.com may contain items which have been gifted from a company, are a PR sample or paid for with a gift voucher. LouiseRoseRailton.com also contains sponsored posts, in which I have received paid compensation. All opinions and thoughts are genuinely my own. If you wish to find out more, please see my DISCLAIMER page for more information.
I'm Louise, a 28 year old blogger living in York. I'm a freelance blogger and Teaching Assistant. This is my corner of the internet, in which I cover topics such as mental health, travel, fashion, lifestyle and so much more!
February 2019 – Leeds
March 2019 – Manchester
April 2019 – Harrogate & Hull
May 2019 – Yorkshire Spa Break
June 2019 – Manchester & Disney Land Paris
August 2019 – Leeds & Beverley